Case Study 04 — MetLife HBCU Football Classic Activation
Transforming a major collegiate sporting weekend into an opportunity for community connection.
The MetLife HBCU Football Classic activation was a four-day experience centered around the longstanding rivalry between Morehouse College and Howard University.
Designed to extend the experience beyond the football field, the activation provided opportunities to bring together alumni, students, supporters, and the broader HBCU community through coordinated programming and engagement throughout the weekend.
The project reflects Robert's ability to think beyond a single event, developing programming around a larger occasion and creating opportunities for audiences to connect through shared cultural experiences and institutional pride.
Production Highlights
Four-day activation surrounding the Morehouse vs. Howard Football Classic.
Community and alumni engagement.
Multi-day programming and event coordination.
More than 2,500 guests reached.
Core Expertise: Large-Scale Event Programming | Community Engagement | Audience Development | Multi-Day Activations
